Maison Arlo wanted a campaign that felt like one held breath. We chose a single colour, a chartreuse that sits between lime and mustard, and built everything around it: the wall, the floor, the light, even the tape on the stands.

One wall, two days

We shot in a rented studio in Marvila with one roll of seamless paper and a fan borrowed from the café next door. Hanna moved slowly and the dress did the rest. Most of the frames here came from the last hour of the second day, when everyone had stopped trying.

The cover of this issue is frame 14 from that hour. The light leak at the top is real. We kept it.